Understanding your customers entails more than just demographic data; it involves delving into the intricate realm of social identity. Dr. Sara Dommer, an esteemed marketing professor at Penn State Smeal College of Business, explores the profound impact of social identity on consumer behavior and its pivotal role in crafting effective marketing strategies. Social identity, as […]

Exploring methods to encourage consumers to repay more of their debt is crucial for achieving earlier full repayment, minimizing interest costs, and mitigating risks to credit scores, which can be adversely affected by prolonged debt. How familiar are you with loans, interest rates, and repayment plans? Have you taken out a loan before or thought about

Have you ever noticed how certain Ads end up in your Instagram or Facebook feed? How do you think you end up being chosen to receive those Ads? Sometimes it could be because you have recently purchased a product or service from that business. Other times, it could be because you have interacted with the

In this day and age; most, if not all of us, have experience with smartphones where we have downloaded and installed various applications or we have turned our new laptop or new phones and went through the new product system configuration. Without a doubt, most of us don’t bother reading the terms and agreements or

Without using force, how can the government encourage citizens to make better decisions regarding their happiness, wealth, and health? The topic has led economist Richard Thaler and legal scholar Cass Sunstein to suggest a series of measures collectively referred to as “nudges”. Nudges, which primarily draw from psychological research on decision-making, seek to improve people’s decision-making

On your morning elevator trip up to the office, school or any building; you may have wondered why there’s often a reflection of yourself looking back at you somewhere in the lift, be it through a mirrored panel or simply a mirror on the elevator wall. Have you ever wondered why do most elevators have

The discussion surrounding technology addiction versus necessity paints a complex picture, one where the rapid digitalization of our lives and businesses plays a central role. While some notable social-media personalities, like Joe Rogan and Andrew Yang, voice concerns about the addictive nature of technology, delving deeper reveals a different story, one where necessity and adaptation

Understanding your customers entails more than just demographic data; it involves delving into the intricate realm of social identity. Dr. Sara Dommer, an esteemed marketing professor at Penn State Smeal College of Business, explores the profound impact of social identity on consumer behavior and its pivotal role in crafting effective marketing strategies. Social identity, as

Embracing simplicity in marketing isn’t just about taking the easy way out; it’s about recognizing that humans are naturally inclined to gravitate toward simplicity. Even the great Leonardo Da Vinci once remarked, “Simplicity is the ultimate sophistication.” This sentiment resonates deeply with us because we inherently appreciate the elegance and ease of simple experiences. If

In the intricate tapestry of commerce, the concepts of adding value, creating value, and building value are pivotal strategies that your business can employ to thrive in competitive markets. While often used interchangeably, each concept carries distinct nuances and implications that shape the success of enterprises. Let’s embark on a journey to unravel the essence